Recognized as a leader in multi-channel retailing in the outdoor industry; 
Recreational Equipment Incorporated has also been identified as one of Fortune 
Magazines "100 Best Company's to Work For" for the eleventh consecutive year.

Imagine an opportunity where you can apply your specific Web Analytics experience 
in an environment where innovation and optimization meet to contribute direct 
impact to the bottom-line.

REI is seeking a Marketing Analytics Manager with a proven background in leading and 
developing database marketing analytical efforts related to customer level database 
information, data-mining, modeling, and website. As a critical member of the Direct 
Marketing and Modeling Team you lead a team of seasoned analysts to further understand 
our customer's behavior and track our online traffic.

RESPONSIBILITIES:

- Creation and execution of a data mining / database marketing program, in order to 
discover relationships, associations, and trends among customers, products, and channels. 
Also includes working with marketing managers and business owners to implement these 
learnings in such a way as to increase sales and marketing productivity and effectiveness.
- Leadership of the statistical modeling program for use in targeted direct marketing 
campaigns and other appropriate analysis projects.
- Leading our online analytics programs, which includes providing analytical support to 
online management, such as KPI and dashboard reporting and analysis of online programs; 
the development, execution, and analysis of testing on the REI.com web site; and the 
creation and execution of an online analytics strategy.
- Provide analytical support to direct mail management (email and print), including 
reporting, customer analysis, and test analysis. Provide similar analytical support 
across other areas of the division, including evaluating the effectiveness of media 
advertising, promotions, and member loyalty programs.
- Provide a measure of the financial success of marketing programs and campaigns, with 
an emphasis on customer behavior.
- Provide customer information as requested by other business units throughout the company, 
namely Retail, Merchandising, and Finance.
- Work with Information Technology on the continued development and maintenance of the 
customer data warehouse and ensuring that REI's systems and databases continue to serve our 
analytical needs and requirements.
- Working with the Director to develop the analytical vision at REI and then executing that vision.
- Working with the Direct Marketing Leadership team in the development of direct marketing and 
analytical strategies.
- Staff development and management.

QUALIFICATIONS:
- 5+ years experience in marketing analytics, ideally with a multi-channel retailer.
- 2+ years experience in analytical management, focused on database/statistical analytics 
and/or website analytics.
- 2-5 years of people management experience
- Data mining skills utilizing SAS and SQL.
- Proven ability to perform in-depth data analysis and to report and present strategies and 
recommendations to business units
- Bachelor's degree with an emphasis in a quantitative discipline such as statistics, business, or 
math. Master's degree or MBA highly preferred.

Recreation is our business, and REI offers a great work environment that balances hard work with 
time off to play. We offer an excellent compensation package, flexible benefits, an outstanding 
retirement plan, incentive program, relocation assistance, a generous merchandise discount 
to help you enjoy your free time, and - most importantly - a work environment where respect 
for the individual and teamwork are our fundamental employee values.

If you'd like to be rewarded for initiative, effort, and creative thought, come join us!

REI is proud to be an Equal Opportunity Employer.  

Katie Peterson
Senior Recruiter, Talent Management & Recruiting
Recreational Equipment Incorporated
Direct: (253) 437-7671 I Email: katpete@rei.com