This presentation will describe some of the problems faced and methods used by statisticians at Google:
â€¢ A primary dimension of search quality is the relevance of search results to the search query. Preference rank allows us to convert pairwise comparisons into a ranking of search results.
â€¢ Through the AdSense program, Google delivers targeted advertising on third-party web sites, which we refer to as publishers. Publisher scores are a method of ranking publishers by their effectiveness as an ad delivery platform.
â€¢ The presentation will conclude with a demo of the Trendalyzer software Google recently acquired from Gapminder.