Seminar Details

Seminar Details


Monday

Oct 15

3:30 pm

Statistics at Google

Jake Brutlag & Mike Meyer

Seminar

Google

This presentation will describe some of the problems faced and methods used by statisticians at Google:
• A primary dimension of search quality is the relevance of search results to the search query. Preference rank allows us to convert pairwise comparisons into a ranking of search results.
• Through the AdSense program, Google delivers targeted advertising on third-party web sites, which we refer to as publishers. Publisher scores are a method of ranking publishers by their effectiveness as an ad delivery platform.
• The presentation will conclude with a demo of the Trendalyzer software Google recently acquired from Gapminder.